Does Beauty Lie in the Face?

As the saying goes, ‘beauty is only skin-deep’. However, many times we cannot help but fall for an attractive face: the first impressions of a person do create an impact on our minds. What is considered ‘beautiful’? Are there features of faces across cultures that people find more attractive?

Facial Symmetry

According to researchers, a face is perceived as beautiful if it is symmetrical and represents the average traits of the population. Our eyes recognize symmetrical faces with similar proportions on left and right side of the face. The quest to define a golden standard for a facial feature - for example, the size or shape of the eyes or lips - dates back to antiquity. The Ancient Greeks believed that the essence of beauty lied in the golden ratio of 1:1.618. More recently, researchers have discovered that people find a female face attractive when the distance between the eyes is just under half of the width of the face. They also found that the eye-to-mouth distance should be just over one-third of the height of the face. These two ratios have been termed as the ‘golden ratios’, which correspond to that of an average face [1].

Example of faces with different length and width ratios. Boxes mark the optimal length and width ratios that people found attractive [1].

 

What is the reason behind the choice of such features? This can be explained by two existing theories: one is an evolutionary aspect where humans tend to choose healthy mates with physical characteristics resembling the average population. The other is a cognitive aspect where, due to repeated exposures, we tend to prefer prototypical facial features which are easier to process.

Golden ratio: can beauty be quantified? 

So, are facial preferences based on nature or nurture? Do we have a preference for certain faces as babies? The answer seems to be: yes! Babies of 2-3 months tend to look at attractive faces for longer time than unattractive ones [2]. The perception of attractiveness is also affected by familiarity: Hazda people, hunter-gatherers from Tanzania who have not been exposed to European faces, found the average face of a Hazda more attractive than an European face [3]. But spatial aspects of the face are not the only determinants of attractiveness - sexually dimorphic features like full lips and longer eyelashes also influence what people find attractive [1 ].

The Power of a Smile

A smile has more powerful influence on people’s perception than facial features or makeup, according to psychologists. People with genuine smiles were seen as healthier and more attractive by virtue of being optimistic and cheerful than people with blank expressions [4,5]. Thus, the secret to healthy appearance and being attractive? Smile!

For the evolutionary basis of beauty, check out Helge's article on page 5. Given the fact that there is an innate bias inside all of us towards 'beautiful' faces, it is even more important for us to think twice before making judgements on other people based just on their appearances!

How an average American woman will look like in 50 years
(Courtesy: National Geographic)

What will future humans look like?

It has been predicted that globalization, cultural diffusion and interracial marriages will eventually homogenize the human population, averaging out more and more people's traits such as hair, eye color, facial features, and eye shape. Dominant traits will be expressed more than recessive traits (which need not one but two copies of the gene to be expressed). In other words, we are going to become a huge amalgamated race!

by Aarti Swaminathan, PhD Student AG Schmitz

 [1] Pallett P.M, Link S, and Lee K. Vision Res. 2010.
 [2] Hoss R.A. and Langlois J.H. The Development of Face Processing in Infancy and Early Childhood: Current Perspectives. 2003.
 [3] Apicella C.L et al. Perception, 2007.
 [4] Golle et al. Cognition and Emotion, 2013
 [5] Jones A.L et al. Visual Cognition, 2017.